Client:

Apneguru is the Hindu online pandit booking portal that allows its users to fulfill their traditional needs and requirements. Their main goal is to reach more people and win their hearts with their solutions.

Problem:

Apneguru is an innovative brand & concept targeting Non-Resident Indians staying in the USA, Canada, Australia, the UK, Saudi Arabia, and the UAE. With a wide range of online service, our client approached us to create a huge branding all over the social and digital world.
We agreed to support the race to reach their aim. With traditional and religious values marketing the brand is a bit challenging. Social Presence and Search Engine Marketing are the two weapons they selected in the part of our strategy.

Our Strategy

We worked on competitors' social media and advertising activities and concluded with some changes on the landing page so as to bring the user-friendly experience to the visitors. We created a page on facebook and optimized so as to attract organic visitors. We post attractive and informative creatives every day related to their business. We strategize a Google Ad plan so as to collect leads from visitors.

Google Ads:

Google ads are one of the sources for lead generation and collection. With our google experts, we created different Google Ads to attract the maximum audience. We started a google advertisement with a minimum budget and optimized to achieve more conversions with less CPC (Cost per click).

Our Text and display Google Ads dragged maximum leads into the basket with maximum brand recognition (clicks).

With everyday optimization and adding negative keywords with attractive ad copy, we could able to increase the number of clicks and impressions with a fall in cost.

Results:

Number of Leads from GoogleAd with a minimum budget- 100
43% increase in traffic
60% increase Leads