by DOTS TEAM .png)
by DOTS TEAM Impact of color psychology in marketing
World is colourful, Human visual system is too sharp and reacts differently for various colors and its combinations. In the web world, the colors has its prominent role in Presenting the content, Embossing the importance and Conveying emotions.
Content marketing is an ocean where colors is its water.
Recent study says 60% of branding is possible by using proper colors combinations. Visitors mostly get attracted with the colours used and then comes to content in it. Color plays bigger role in convincing that we purchase
Most of the successful companies have a team to choose the colors in every digital step.Understanding the concepts of colors is not only for artists and designers but also using the color psychology in marketing is crucial.
A small colour change in the Call to Action button can show a greater impact on the results. It is colors that makes your customers take purchase decisions and influences their behaviour.
The choices of colors and placements are made prompt to carry out the emotion cue. The improper color usage may damage your brand value and creates a negative impact on the business.
Color psychology:
There are many colours and shades that carries out some emotions. Here are few colors are their impact on human visual system
RED
RED is the most Attractive and noticeable colour everywhere. It makes your brand Apparent and Markable. RED is one of the primary colors.This colour usually arouses your brain and stay longer in our memory. As the red colour have high wavelength it represents danger and can be used in the Warning signs and indicators.It is the signature of urgency, love and warmth. It has the power to motivate people and excite the emotions
RED=>Energy, Passion,Action.
.png)
GREEN:
Green is another primary color in RGB family. Green represents Nature- restful, Soothing, Healthy and Cheerful. The combinations of green and its shades makes us feel fresh and calms down the mind. This colour recoups the emotional balance and inner calmness. Green is used in many Health,fresh food and organic brands.
BLUE:
Blue is the most favorite color for many.Blue color represents loyalty, humble and trust to the people seeing it. This colour slows down the heart beat. Blue is the color that makes people feel better and comfortable. This color is social and friendly to the mind and eyes. Blue is mostly used in banks and socially connected businesses as it imposes trust and Faithful.
YELLOW:
Yellow is the brightest colour among colours family. It is highly noticeable and attractive. Yellow is called Funcolor. It represents Warmth, Inspiration and Spirit. It is the colour that carry spirituality and inner enlightenment. It is cheerful, colour of joy and happiness.
PURPLE:
Purple is the mixture of Red and blue So, It has the balancing psychology properties of both red and blue. Purple represents the people with luxury, power, wisdom, creativity, and magic. Purple have a special property to make mind and nerves calm down and triggers creativity.
BLACK :
Black is the absence of color. Traditionally black is considered as evil, sadness.In psychology black is fluctuates the signals of the brain towards creative and discovery. Blociated with boldness, formality, mystery, strength, luxuriousness, and seriousness. ack is ass
Pink:
The color pink is thought to be a calming color with love, kindness, and femininity. Pink has the speciality to make the person kind sand childish. This is often used in feminine brands.
Knock Us: