Overview:

RR Academy is the Professional Educational Institution proficient in teaching professional degrees like Chartered Accountant, Company Secretary, Cost, and Work Accountancy. RR Academy is a well-known brand in providing quality education over India. They reached Dots It Solutions to fulfill their Digital requirements.

Problem:

As RR Academy provides multiple courses, the Ranking for many keywords for a website and analyzing it is a long process. Withstanding the brand value in the heavy competition was the big challenge in front of us.

What we did

After a discussion with the client, we developed a digital marketing strategy with the expected results. We enhanced social media pages and revamped the website with SEO.

Keywords and competitors' research is extensively done with advanced tools. Various SEO-ON page and OFF page optimization are performed to target 20 keywords. Facebook page optimization with online reputation management is performed to increase the quality of branding.
We also took part in giving the SEO friendly content on the website. We saw a sudden rise in the website traffic after implementing SEO techniques.

Google Analytics Scale :

Google text began to raise the application count with Rs.4/- as CPC. We analyzed the Ad and prepared to run an Ad for Mobile devices as their audiences are mainly students, As most of the students use smartphones, it has become much easier for Target and get awesome leads.

Mobile friendly Ad:

We concentrated on the location to increase its branding. We saw good reach locally as well as throughout India within a month. The conversation was high in this targeting.

Analytics report for Geo-targeting:

Results:

Organic Leads from the website: 100
Google Paid: 200
58% increase in traffic
30% increase Leads